Don’t give your sales team a target, a territory, a car, a phone, some marketing material and simply point them in that direction and expect them to soar!  Whether you’re in professional services, SaaS , financial services, consulting, construction, wholesale distribution, marketing or any company that sells products or services to a business, your team need to be the best.  And you need a program designed to solve your problems and help your team reach and smash their targets.

There is no more immediate sales environment than in retail.  The service went out of most of this sector a long time ago.  If customers bother to grace us with their physical presence over purchasing online, it stands to reason that they want more conversation and expertise than “Can I help you?  Happy just browsing? “  Once salespeople understand why connected selling is the fast track to reaching targets, they’ll be addicted.  And so will your customers.

Quite often it’s Customer Service who are dealt the short straw with mopping up poor sales activity upstream.  Dealing with technical questions, anger and solving problems can take its toll on the best communicators.  Support your support team with practical processes, tools and resouces that enable them to “lift” performance, improve the customer experience and have the confidence to handle anything they’re thrown.