


Dealing with Decision Inertia
Dealing with Decision Inertia First it was “Before Xmas”; then, “In the New Year”. Now it’s “After Easter”….Customers making decisions to work with us seem to use these events as delay tactics….They’re used as unexpected hurdles making it difficult to sign...
Can I take your order?
Can I take your order? No I’m not talking about cafes here.I’m talking about how easy it is for salespeople to fool themselves into thinking that “doing only what the client requested” is selling. Neither is selling a recital of menu items for the customer to choose...
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