From My Heart to Yours This Xmas

Any business which has person to person  interactions has an opportunity to embody the spirit of Xmas by demonstrating our willingness to serve others. 

 

I talk about service a lot.  I am guilty of banging on about it actually.

More recently I’ve been asked why the word “serve” or “service” over words like “value” or “solution”.  To be “of service” (for me anyway) means it’s an act of humility where I show up to help or support someone else first.  It’s also my experience that when I do this, the interaction is always of service to us both. But for it to be a practice, I cannot be transactional.  I need to have an abundance mindset and trust in my value.

That’s why it’s a practice for me.  It takes time to cultivate and like anything worth having, it takes a lot of work. 

So I wanted to extend this practice to you.  With Xmas nearly upon us, it’s a chance for each of us to use it as a reason to consciously connect with others.

It’s easy to forget that although Xmas is an important trading time for industries like retail in particular, we can connect more deeply with our customers by being the change we want to see in the world this Xmas, through the lens of our products and services.

Giving is more than money or products.  It’s the personal effort we put into our actions that matters.  And while it’s not our reason for reaching out to others, our actions will connect our customers to us in ways beyond logic.

 

Service providers:

Find a way to gift your service to help others who otherwise would not be able to work with you.  For example, those in financial services could work help those to put a budget together for 2020.  Those in recruitment could do resume writing or interview skills.  Linking in with an outreach provider enables you to focus your service where it will have the most impact.Uber drivers may offer their services for 1 hour to an aged care provider for the purposes of doctor’s visits, or to drive family members to visit who otherwise would rely on public transport.  Social media experts or media experts: capture someone’s 10 life lessons to give to a family member.  Hairdressers and barbers: haircuts for the homeless.

Easy to say.  Not so easy to do.  Because service means time, not just donating products.

 

So, what about Retailers?

Clothing Retailers could provide a styling session gift tree.  Kmart’s Giving Tree enables customers to buy an extra present for a nominated person, so what if we could partner with outreach services in our local communities to not only provide donated branded clothes from customers but provide a styling session to help someone do more with what they have?  Making someone feel special for Xmas day, new years eve, job interview or just because.  When people see themselves differently, it can spark a difference inside too.

Book retailers could read stories to children whose parents are shopping in store…. What if they provided reading services to aged care for Xmas in store?  What if there was a book exchange service to donate books to youth or even adult detention centres?

Imagine if our department store staff went out into the shopping centre to give complimentary hand massages to mums?  Or foot massages for retail staff?  It’s highly visible.  Witnessing acts of kindness increases our own propensity to be kind.

Now before you say anything, I know that retail is working with small margins as it is.  I know that for many of us, staff on the ground are thin enough.  I get it.  But if there was a way for support staff (ie. our marketing departments, our HR people, our finance people, our merch teams) to come out to spend one day each giving back on behalf of the brand, what message are you sending to them?

Our millennials are searching to belong to brands they’re proud of, that are about more than just selling stuff.  It’s our chance.  

 

And if Xmas doesn’t eradicate the Scrooge, then what will?

 

 

 

 

View our other posts

Consistent AND Effective

Sales teams must get into action now.    Yesterday in fact.  Waiting for the mythical “return to normal” has well and truly been debunked with further lockdowns, physical restrictions and extended travel restrictions across Australia. But it’s different now.  It...

Are You Listening?

I keep hearing 80’s band Pseudo Echo playing in my head…   ”I say, you say, weren’t you listening?  Now it’s too late, you’re not listening…”Ahh, such wisdom lads….:)   But let me return to the present day!  Once another person feels like they’re not being...

Recurring Theme

It’s fair to say that I speak with dozens of people directly and indirectly each week.   Most of these are salespeople, sales leaders, business owners and C-Level decision makers.  What concerns me is that in conversation after conversation, organisation after...

STOP IT

Everyone knows how to have a conversation, right?    Everyone knows how to create powerful, instant connection with another, right?  Everyone knows how to adjust their behaviour in order to make someone else comfortable, right?  Everyone understands the power of...

Network strength will be the key

Build your network before you need it   This has never been more relevant than it is right now. With more people facing redundancies, the market shrinking for sales people, much success for securing new work and getting in the door will come down to the strength...

Get Cut Through in a Recession

Lockdown restrictions are easing.   People are starting to return to the workplace in some states.  For many sales teams, they’re back on the road, able to see customers and prospects in person – albeit in compliance with distancing regulations. If sales teams...

Is Your Team Ready to Sell to Customers Who Don’t Want to Be Sold To?

Read the room people.    We’re back to work, but not like it was before.  It’s different.  We’re different.  We’ve all changed. COVID has taught us to think about how our actions impact on others.  So now that lockdown restrictions are starting to ease somewhat,...

Growth Happens on the Edge

Growth Happens on the Edge   I’m quoting one of the greats: my dear friend and colleague Natasha Facci here.  It’s true. Whether you’re an organization or an individual, we’re not stretched enough while everything is running smoothly.  After all, if it ain’t...

Go there first

This morning I heard a sobering statistic about the number of suicides in one weekend.  It stopped me in my tracks.  Literally took my breath away. If that stat was about COVID-19 deaths, we’d all know about it.    But it in a way, they are related.  While many...

No touching: the future of retail

Despite a spike in retail sales in March the month ended with most retailers closing their doors, stand down employees, and apply for the Jobkeeper allowance.   Unlike the supermarkets, sporting goods stores, home entertainment stores and those catering to the...