How To Sell Without Selling

One of my previous topics was “What do you really think of Salespeople?” and unfortunately, many people think of someone like this stereotype pictured.

There is simply no getting away from the importance of sales to the viability and success of any entity. A business with no sales is a charity, and a self funded one. Even charities need a successful strategy to ensure it has enough money to support its projects.

I presented at Bloom Networking on Tuesday morning on this topic as it was one of the suggestions from one of the attendees. If your sales philosophy says that sales is where you convince or persuade another person to buy from you, then you belong to the same school as our pictured friend.

How to sell without “selling” is more about the level of sophistication you bring to your communication skills, and to your sales process. The more skilled you are at understanding how to connect with others who will value your product or service, the easier it becomes.

Here are 5 tips I shared with the group on Tuesday:

 

  1. Clarify your Why:

I bang on about this all the time but it’s because people buy with their emotion first and rationalize it with logic. It’s the way our brains are wired. When we feel connected on a deeper level to an individual, organization or business, the decision to buy or belong will be found! Give your customers the opportunity to connect with you…It’s how you’ll build your…

 

  1. Tribe:

When your why is clear, your tribe will be able to find you easily. You’ll know how you communicate to them and what it will take to deliver your service once you know your why. It will also help you move on those that will never fit into your tribe: you can serve them best by redirecting them to their rightful tribe. Once you know your why, your tribe will become clear and it will be easier to identify…

 

  1. Raving Fans:

Identifying potential Raving Fans early in the buying/selling process is easier when why is clear. You’ll have a profile of those people who love to work with you, who actively drive like-minded businesses to you and whom you love to work with in return. Raving fans are the 3rd level of loyalty: way beyond repeat business and staying with you despite your competition. Raving Fans are your other sales force. Educate them, reward them and seek out more of them. Best and most profitable sales strategy ever…

 

  1. Abundant Mindset:

When you’re coming from a place of abundance, where there is truly enough business for everyone, you’ll sell differently, you’ll show up to meetings differently and your prospects will sense it. It will remove any pressure to sell to them in the convince and persuade manner as you’re trying to determine whether they’re a fit for you just as much as you are for them. You know that when you let a prospective client go who wasn’t a fit, you allow room for one that is perfect.

 

  1. Shutup:

The best sales people know how to get the information they need from a prospect by doing the least amount of talking and the bulk of the listening. They understand the art of intelligent, thoughtful questions to elicit the information you need and the emotion the prospect needs in order to uncover a fit or a mis-fit! If you find you’re doing the majority of the talking…..it’s a sign you’re losing the sale. Shoosh.

 

If you have a networking group you’d like me to present to, please email me at: Ingrid@thesalesdr.com.au.

 

Have a great weekend.

 

 

View our other posts

9 restorative ways to tackle the confidence crisis

Salespeople...heck, any one of us, loses our mojo every now and then.    It’s part of the human condition. While it can signify introspection which is important as we make meaning and hopefully build greater self-awareness it can also signal a more permanent...

Quantity or quality?

Once upon a time in a land far far away sales managers everywhere were perplexed by the dichotomy they faced: sales teams who were hitting targets by having high activity rates at the expense of poor customer experience or leaving opportunity on the table.  Their...

Have you reached your limit yet?

Many of us have.  There is so much going on right now, it feels like “The Quickening” with life taking on a roller coaster type quality and speed....without the good thrills though.    If the last 2 years wasn’t enough for us, the torrential rain and floods in...

Curiosity is king

When we think of being curious, it’s easy to link that with questions...discovery.  But did you know that curiosity also dissolves tension, and ensures that an already fraught situation is more easily neutralised?  As a relationship building tool – customers,...

Inner strength

This morning I heard someone say that extreme self-reliance is actually a trauma response that prevents us asking for help.  It’s linked to early life trauma that tells the sufferer that asking anyone else for anything is dangerous: emotionally, physically,...

Purpose led teams

When it comes to elevating sales performance, it’s understandable why organisations look to the most cost-efficient methods that will deliver the greatest bang for buck.     Most organisations opt for initiatives like: Identifying new customer groups that...

Make 2022 Your Year

Regardless of what happens “out there”, 2022 is in your hands.    Success or failure.  Lessons or a loop.  Growth or stagnation.  Joy or suffering. Hit or miss.  It’s the way we approach the year that will make all of the difference, because when we’re aligned to...

Embracing Change

There’s a meme going around social media about 2022...something about this year being like the boyfriend who lets you down but you keep taking back because they promise to change?   I admit I had a bit of a chuckle to myself, not only because I’ve been there, but...

Take Time to Recharge

Well it’s been quite the 2 years, hasn’t it?    For many Australians, they’re more than eager for a decent break....a time to recuperate mentally, emotionally, physically even spiritually.  The toll of lockdowns, constant disruption to routines, home schooling...

Be the light that others run to

My cousin said this in our weekly Zoom chat.  She was referring to a friend who was that for her.    When we’re in the midst of darkness, we need direction.  We need a light to run to, don’t we?   Light of the soul, of the spirit.   Are we opening...