Loyal or Lazy?
Are your clients loyal or lazy?
If your clients or customers keep buying from you, it’s a sign of loyalty right?
Well, not necessarily. They may continue to buy from you simply because they haven’t found an alternative, or even looked for one……yet. You may also be the only decent supplier in your market….for now.
What separates the wheat from the chaff is whether given a real alternative, even a cheaper or “better” offer from another supplier, your customer actively chooses you. That’s right.
A loyal customer is one who feels connected to you, your brand and your organization. It’s personal. They love you and want to stay with you.
So, ask yourself: Why do our clients buy from us over anyone else? What do they love about us? Do we actively encourage this? If you’re not sure, you need to get planning. One of the best ways is to actually ask some of your customers why they love working with you, why they chose you in the first place and what you could do as a business to make them feel even more valued. Then act on it. Make it an active strategy.
And then, you need to go even further. Because there’s a whole other level of loyalty…..Your Raving Fans! These customers are not only loyal to you and want to stay with you as they see themselves as part of the organization, but actively drive more of the same type of busiensses to you. In effect, they become your mobile sales force. They’re the best kind of social proof there is in a world of networks within networks.
How do you reward your Raving Fans? Remember, it costs up to 7 times as much to replace a client as it does to keep one and if your current client base is driving others to you, your marketing budget will absolutely thank you for it.
Think about it. Ask your clients about it. Find out what is really important about you to them and then systemize it.