What do bricklaying, noxious weeds, and Radio Rentals have in common with global leadership and goal mastery? Everything – when the story belongs to Keith Abraham. Keith brings his infectious energy and enthusiasm in this episode as he shares his remarkable transformation from school dropout to world-renowned goal achievement expert.  

With 1.7 million people across 43 countries hanging on his every word, Keith explains why most people don’t fail to set goals—they fail to achieve them. His simple, duplicatable “how” formula flips conventional wisdom on its head: start with how you want to feel, then design goals that deliver that emotion.  

Along the way, he unveils his 91% accurate GoalDriver diagnostic and his powerful “rule of threes” for daily progress. Prepare to rethink leadership, rediscover purpose, and maybe even write down your own 100 life goals. 

KEITH’S DETAILS 

Free Goal-Setting Resources
A collection of downloadable tools to assist with goal setting and personal development. These include worksheets, videos, and audio recordings on topics like the 6-Step Goal Setting Process, the 100 Lifetime Goals Worksheet, and the Passionate Performance Audio.
https://keithabraham.com/free-resources/  

GoalDriver Assessment
An assessment tool designed to help you understand your primary motivators and how they influence your goal-setting and achievement strategies.
https://mygoaldriver.com/ 

Online Courses
Keith offers a 14-module online learning course that expands on his Passionate Performance Workshop, aiming to help you clarify your goals, build confidence, and create consistency.
https://courses.keithabraham.com/ 

Blog and Insights
https://keithabraham.com/blog/  

MORE ABOUT INGRID MAYNARD 

The Next Level Sales Impact Online Program 

https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/  

The Sales Doctor
https://thesalesdr.com.au/ 

Too often, the best salesperson is promoted to sales leader – then left to sink or swim. But what does it take to actually lead a high-performing sales team?  Sales performance hinges on three core drivers: clarity, confidence, and consistency.  

Clarity means knowing the role, understanding what good looks like, and following a defined sales process supported by tools and training. Confidence comes from practice, preparation, and outcome-focused conversations that build trust and credibility. Consistency is achieved through structured routines, clear customer cadences, and purposeful action.  

Grit plays a key role – sustaining effort and commitment even when things get tough. Success depends on structured team rhythms: regular meetings, one-on-ones, and in-field coaching that reinforce expectations and support growth.  

Sales leadership isn’t about pushing for results – it’s about enabling them through strategy, structure, and support. 

MORE INFORMATION   

The Next Level Sales Impact Online Program 

https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/  

The Sales Doctor 
https://thesalesdr.com.au/  

What does it take to thrive in a male-dominated industry, crush cold calls, and redefine resilience? Franky Kennedy is a seasoned Business Development Manager with over 13 years of experience in the logistics and freight management industry. Known for her relationship-driven approach, she’s a passionate advocate for diversity and inclusion in a traditionally male-dominated field.

With no roadmap and plenty of rejection, Frankie carved her own path through grit, intuition, and a refusal to back down. She unpacks how walking down driveways (literally) became her secret weapon for generating leads, why rapport beats rejection, and how freight management is all about bridging the gap between carrier limitations and customer expectations.

From turning cold leads into loyal clients to coaching the next generation of sales pros, Franky proves that energy, empathy, and experience make the ultimate sales toolkit.

MORE INFORMATION

The Next Level Sales Impact Online Program
The Sales Revolution Book
The Sales Doctor

Sales teams can dramatically improve performance by using AI to support mid-funnel activities like research, preparation, and proposal development. That’s according to David Marshall, founder of SalesGrid, an AI-powered sales productivity platform designed to support sales teams working on large, complex deals. With 25+ years in B2B sales innovation, including the success of Performio, David brings deep expertise in how sales tech can drive results.

David explains how SalesGrid’s AI engine, Savvy, is helping sales teams execute better by focusing on 12 key mid-funnel sales jobs—from researching prospects to tailoring content, managing proposals, and negotiating close. He shares findings from his recent report, The Future of Sales Execution, revealing a disconnect between perceived importance and actual revenue impact in sales activities.

David emphasises the need for organisations to be intentional in their AI adoption, starting small with high-impact jobs, building a business case, and scaling from there. His core message: AI won’t replace salespeople—it will make them more effective, efficient, and ultimately, more successful.

MORE INFORMATION

David was previously on episode 36 of The Sales Revolution:

David on LinkedIn

The Next Level Sales Impact Online Program

The Sales Revolution Book

The Sales Doctor

Chasing revenue and profit isn’t just a job for sales anymore. In today’s leaner, faster-paced world, your whole business needs to pull in the same direction – towards the customer.

And so, what if your entire organisation – not just your sales team – became a magnet for growth?

A magnetic organisation is the kind of workplace where customers, team members, even partners are drawn to your business – not just by what you do, but how you do it. It’s about more than customer-centricity. It’s about creating a culture of customer, where every role, internal or external, delivers measurable value… on purpose and with purpose.

And when you combine value delivery with love? That’s when the magic happens. You become uncopyable. Unmissable. Magnetic.

MORE INFORMATION

The Next Level Sales Impact Online Program

The Sales Revolution Book

The Sales Doctor