Have you ever considered adopting an experience strategy with your customers or clients? Entrepreneur Sarah Pirie-Nally embraces the philosophy of creating immersive experiences that go beyond traditional customer interactions.

Sarah was one of the first ‘intrapreneurs’ at Commonwealth Bank, Head of Change and Communications at NAB, Chief Design Officer at ASB Bank. She’s started a slew of companies including Wonder & Wander, helping to transform people and organisations through innovation and design.

Sarah highlights the significance of thought leadership and encourages individuals to embrace discomfort for personal and professional growth. She advises against watering down ideas and urges people to talk about what truly inspires them.

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