In this milestone 50th episode, Ingrid explores a fundamental shift in the sales processes moving from pushing a sale to creating an environment where customers naturally want to buy.
She breaks down four essential elements that help sales professionals shift from hard-selling to guiding the customer’s decision-making process.
Drawing from real-world experience, Ingrid shares key insights from a competitive enterprise-level proposal, highlighting why the most effective sales strategies are built on trust, impact, and facilitation.
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