Great salespeople create value, build strong customer relationships, and continually refine their approach to stay ahead in a competitive market. That’s according to Ian Selbie. And he would know! He’s an internationally renowned sales expert and has trained more than 17,000 sales professionals worldwide. A former top global salesperson at Apple, Ian shares insights from his time with Steve Jobs, the methodology that helped him secure high-value enterprise deals, and the key traits of top-performing salespeople.

Ian discusses his book, If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? – a title that says it all. He says top sales professionals stay adaptable, continuously learning and refining their approach. A strong company, Ian insists, fosters better sales outcomes by prioritising people over spreadsheets.

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