Dana Walton is an accomplished sales professional with a background in owning and managing gyms, and experience with major brands like Motorola. Currently a sales and marketing specialist at REI Super, Dana is known for her authentic approach and emphasis on adding value.

She discusses with host Ingrid Maynard the critical role of clear expectations in achieving success and how unclear goals can lead to extended setbacks. She emphasises the importance of sales discipline, preparation, and authenticity in overcoming negative perceptions associated with sales.

She highlights the significance of being a servant leader – one who is open, caring, and supportive – and stresses that effective leadership involves setting clear expectations and celebrating both successes and failures. Her advice is to remain authentic – staying true to oneself is crucial for building trust and achieving success in sales.

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The Sales Doctor 

Mutual Mattering E-Book by Ingrid Maynard