Sales leaders are squeezed from both ends – by their teams who are struggling to achieve sales outcomes, and by senior leadership demanding results. Ingrid Maynard believes that with customers delaying buying decisions or becoming more selective, it’s tougher than ever to close deals.  

 Ingrid shares three key strategies to help sales leaders manage this pressure: transparency of activity, clear communication of progress, and sharing leading indicators. By educating senior leaders on market conditions, progress, and the efforts of sales teams, sales leaders can build trust, reduce misunderstandings, and foster support. Ingrid advises sales leaders to stay calm, be prepared, and maintain open communication with senior leadership to ensure recognition of their hard work in these demanding times. 

 MORE INFORMATION  

 

The Sales Doctor  

https://thesalesdr.com.au/ 

Mutual Mattering E-Book by Ingrid Maynard  

https://thesalesdr.com.au/mutual-mattering-e-book/