Ingrid Maynard is on a mission to reframe sales and bring back the focus on mutual enrichment and service. She explores the challenges faced in the sales industry, including the talent shortage and tough economic conditions. Trust and connectivity are important in building successful relationships. Sales is seen as the proving ground for this revolution, where discipline and models of excellence play a crucial role. The ultimate goal, insists Ingrid, should be to make a difference together through service and mutual mattering.