Sales Teams Need Strong Leaders

In workplaces, schools, businesses, politics, communities we look to leaders for strength, truth, hope and a clear path forward. 

 

This couldn’t be more important for businesses everywhere than it is right now.  The right leadership will rally teams together in a way that will inspire them to act now to build a different future.

 When I speak with my clients I have a unique perspective because of the range of industries, the varying roles I have the chance to speak with and the unique impacts Covid and its flow ons continues to have.  It’s tough.  Regardless of which state you’re in, where your market is or whether you’ve been able to “pivot” or not, it’s tough.  And it doesn’t matter what type of organisation, sales (memberships, channels, distribution partners, customers, revenue, tickets, participants) is the lifeblood.  Without it or without enough of it, costs must be cut in other areas of the business.

 

People lose jobs.  Teams shrink.  Innovation happens less. 

 

Sales leaders are wearing all of this.  They know they’re leading the charge…the recovery.  They feel it.  I know because they tell me: a lot.

 

And without supporting them to lead in this disruption, constant change and uncertainty you’re asking them to go to a gunfight with a hammer.  Putting more pressure on them to get results isn’t the answer.  New skills are needed now.  Sales leadership skills for today and the way forward.  Not the same leadership skills we’ve explored forever.  Life has changed. 

 

Invest in your sales leaders.  You need them, your teams need them and so do your customers and shareholders.

 

 

 

 

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