Xmas is a time for Gratitude
We don’t have Thanksgiving in Australia, but it’s a brilliant ritual that makes people stop and think about their blessings.
In business, it’s easy to get so wrapped up (no pun intended) in our own Xmas festivities, and we forget that it actually presents us with an opportunity to give thanks to our staff, our colleagues, our suppliers and of course, to our clients.
Our clients give us so much: they give us their time and often their staff’s time which can be their biggest expense, they give us credibility and reputation, they provide us with experience and of course, they give us our sales revenue.
This is why I just don’t think eCards cut it. It’s lazy. It’s boring. It’s impersonal. Your clients deserve more.
Now, I’m not saying you HAVE to buy presents for every client. But, with a bit of imagination and thought for your clients, you can find a little trinket that tells them they matter to you; that you’ve taken time to choose something just for them. Make it as personal as you can (no coasters, mouse pads, branded pens).
For example, last year I bought the directors of a business matching outdoor entertaining gifts which probably were appreciated more by their wives than by them, but this actually meant more to them. They knew I’d walked into a store, hunted around for something with them in mind. I delivered them in person with a hand written card for each of them expressing my thanks. And I meant every word.
So I invite you to take a moment to think about what you can do for your clients this Xmas to thank them for their support and custom. If you’re struggling for ideas, here are some low cost, high effort ways to get you started:
Choose cards that support a charity and write a personal message on them to each client. If there are multiple people in multiple departments, so be it. It’s a card. Come on.
Print out a picture of you with them or just of them that you’ve taken during the year. Explain what this picture reminds you of and include it in the card
Choose a Xmas decoration to put with your card and build with a new one each year – not one from a packet, one that will show you’ve selected it just for them
Make something: I received a handmade gingerbread house last year and other people are known for their hedgehog slice!
Take time to put some thought into each gift as a way to thank your clients for all they do for you. Remember we’re in business to serve others. Have a safe and beautiful Xmas people.
See you in 2019.