Richard Morley-Kirk is a seasoned retail executive with over 25 years’ experience growing brands across the UK, Europe, the Middle East, and Central Asia. He’s best known for co-founding Pinky Goat, a specialist eyelash brand that grew from a home-based startup into a global retail presence in over 3,500 stores.

Now based in Dubai, Richard is COO for several consumer brands under the Joelle Mardinian umbrella, with a focus on scaling internationally. He shares insights into building a distinctive brand, understanding retail buyer behaviour, and choosing the right distribution model.

He also explores the role of customer data, how to respond to market shocks, and why a strong USP (unique selling proposition) is non-negotiable when trying to stand out in saturated global markets.

RICHARD MORLEY-KIRK https://www.pinkygoat.com/ https://www.linkedin.com/in/richard-morley-kirk-195a6219/

THE SALES DOCTOR

The Next Level Sales Impact Online Program https://thesalesdr.com.au/online-program/

The Sales Revolution Book https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor https://thesalesdr.com.au/

Sales is often associated with ego – loud personalities, overconfidence, and showmanship. Yet ego is the greatest barrier to genuine connection. Exceptional salespeople are not driven by self-promotion but by authenticity and balance. They are right-sized – aware of both strengths and weaknesses and committed to serving others rather than inflating their image. Ego repels trust, while humility and presence build it.  

Ingrid explores how operating at a steady “five,” neither overblown nor self-doubting, creates deeper relationships and better results. Shifting focus from self-interest to empathetic listening reshapes sales conversations and elevates true performance. 

 THE SALES DOCTOR 

The Next Level Sales Impact Online Program 

https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/  

The Sales Doctor 
https://thesalesdr.com.au/  

What if your tech transformation wasn’t just about the tech? Valentina Coyne believes digital change should feel human – practical, empowering, and tailor-made for the people it’s meant to serve. Through her work at Viya Technology, Valentina helps service-based businesses design future-ready systems grounded in strategy, not just shiny objects. 

True digital transformation, she says, requires more than adopting new technology – it demands alignment between people, processes, and purpose. AI becomes truly valuable not when it replaces people, but when it enhances decision-making, supports teams, and helps deliver purposeful, scalable growth. 

THE SALES DOCTOR 

Viya Technology
https://www.viatechnology.com.au/  

The Next Level Sales Impact Online Program 

https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/  

The Sales Doctor 
https://thesalesdr.com.au/  

Imagine starting your first business at 23, with just $400 — and turning it into 600 employees across 89 locations. Then writing a bestselling book with McGraw Hill, launching a nationally syndicated radio show on 100 stations, and proving that entrepreneurship doesn’t have to rely on creativity, passion, or big risks – instead a strong system turns a business into a repeatable, scalable success. That’s Jim Beach. 

Jim’s latest book, The Real Environmentalist, claims entrepreneurs are already solving climate change — faster and more effectively than governments or think tanks. From recycling entire ships to regrowing coral reefs 10 times faster than nature, his stories are proof that real change comes from rolling up your sleeves, not just talking about it. 

We’ll also hear why Jim hires differently — testing diligence and initiative before an interview even happens — and why that’s key to building unstoppable teams. 

 JIM BEACH 

 Jim’s website and books, including ‘The Real Environmentalists’ 

https://jimbeach.com/ 

Startup Publishers 

https://startuppublishers.com/  

THE SALES DOCTOR  

 The Next Level Sales Impact Online Program  

https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/  

The Sales Doctor 
https://thesalesdr.com.au/  

What does a couch have to do with cutting-edge customer experience? Everything – when it’s delivered by agentic AI. Ingrid shares two strikingly different shopping experiences after downsizing her home. One retailer nailed it with seamless, human-like communication using AI. The other? Crickets. Same purchase method, same price range, but with wildly different outcomes. What made the difference wasn’t the product. It was the experience. And in today’s crowded marketplace, that experience is the product. If you’re still skeptical about AI in customer service, Ingrid’s real-world case study might just change your mind. 

Book mentioned: 

‘The Experience Economy’ by Joseph Pine and James Gilmore: https://amzn.asia/d/8jLt0DN  

THE SALES DOCTOR 

The Next Level Sales Impact Online Program 

https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/  

The Sales Doctor 
https://thesalesdr.com.au/