If you’re try to tap into the minds of your customers – and who isn’t? – it might be worth considering a developing a customer advisory board. Louise Broekman, the founder of the Advisory Board Centre, discusses with Ingrid Maynard how customer advisory boards are tremendously beneficial for organisations to listen to their customers and involve them in the decision-making process.

Louise highlights the different functions and structures of customer advisory boards, including their role in product development and digital transformation. She emphasises the need for clarity of scope and the importance of selecting the right members for a board.

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• Advisory Board Centre
• State of the Market Report
• ABF101: Advisory Board Best Practice Framework
• Advisor Concierge Service
• The Sales Doctor
• The Next Level Sales Impact Online Program

Ingrid Maynard is on a mission to reframe sales and bring back the focus on mutual enrichment and service. She explores the challenges faced in the sales industry, including the talent shortage and tough economic conditions. Trust and connectivity are important in building successful relationships. Sales is seen as the proving ground for this revolution, where discipline and models of excellence play a crucial role. The ultimate goal, insists Ingrid, should be to make a difference together through service and mutual mattering.

• The Sales Doctor
• Mutual Mattering E-Book by Ingrid Maynard
• The Sales Revolution Book
• The Next Level Sales Impact Online Program

Sales has lost its prominence and prestige over the decades, and most of that decline has evolved from marketing overtaking sales as the driving force in business. That’s according to Bob Nordlinger, CEO and Consulting Director of Superior Strategy, and one of Australia’s most experienced and respected CEO coaches.

He says this shift has led to a transactional approach to sales and the decline of customer relationships. Bob emphasises the importance of building trust and understanding customer needs in order to create lasting relationships. He also explores the concept of givers and takers in sales and the impact they have on organisational culture.

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• • Bob Nordlinger
  • The Sales Doctor 
  • The Sales Revolution Book
  • The Next Level Sales Impact Online Program

COVID has inflicted an onslaught of change in the way we live and the way we work. It has meant that organisations need to alter their own leadership practices to reflect the changing behaviours of their people.

Trudy MacDonald,Founder and Managing Director of human resource consultancy TalentCode HR, highlights the challenges of balancing empathy and accountability, especially in the context of remote work and flexibility. Trudy emphasises the importance of emotional intelligence in leadership and the need for feedback-rich cultures. She also explores the shifting expectations and motivations of Gen Z employees and offers solutions into attracting and retaining them.

Trudy also discusses the value of personalised development programs, peer learning, and cross-generational collaboration, and she emphasises the importance of clarity, transparency, and accountability frameworks in creating a culture of accountability and support.

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• • TalentCode HR 
  • Trudy MacDonald 
  • TalentCode HR YouTube channel 
  • The Sales Doctor 
  • The Sales Revolution Book
  • The Next Level Sales Impact Program

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Doctor

The Sales Revolution Book

The Next Level Sales Online Program