The Sales Revolution Podcast

Welcome to The Sales Revolution Podcast!  Every revolution starts somewhere and this revolution is all about making it easier for organisations to attract, keep and grow the customers who want to belong to them.

Every episode is a little peek into companies, thought leaders, and experts who are doing great things in revolutionising business in such a way that it inspires you to think differently about your own organisation and most importantly take the steps towards becoming magnetic so your organisation is a customer powerhouse – not just a single function or person.

The Sales Revolution Podcast

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Ep54 What makes a business truly magnetic

Chasing revenue and profit isn’t just a job for sales anymore. In today’s leaner, faster-paced world, your whole business needs to pull in the same direction – towards the customer.

And so, what if your entire organisation – not just your sales team – became a magnet for growth?

A magnetic organisation is the kind of workplace where customers, team members, even partners are drawn to your business – not just by what you do, but how you do it. It’s about more than customer-centricity. It’s about creating a culture of customer, where every role, internal or external, delivers measurable value… on purpose and with purpose.

And when you combine value delivery with love? That’s when the magic happens. You become uncopyable. Unmissable. Magnetic.

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The Next Level Sales Impact Online Program

The Sales Revolution Book

The Sales Doctor

Ep53 What happens when you design culture on purpose – Rachel Service

Culture isn’t a vibe – it’s a strategic tool. When leaders intentionally shape systems, behaviours, communication, and relationships, they create environments where people thrive and performance follows. Rachel Service is founder of Happiness Concierge, who explores the powerful connection between workplace culture and performance.

Rachel shares her journey from corporate burnout to building a globally recognised business that helps organisations create purpose-driven, high-performing teams. Drawing on her experience with clients such as Google, AMP, and government agencies, Rachel unpacks the what shapes workplace culture – whether by design or by default.

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Happiness Concierge

Rachel Service LinkedIn

Rachel mentions the SBCR model (systems, behaviours, communication and relationships):
https://happinessconcierge.com/hc-insights/guide-to-your-leadership-model

THE SALES DOCTOR

The Next Level Sales Impact Online Program
The Sales Revolution Book
The Sales Doctor

Ep52 Beyond revenue: a smarter strategy to selling

Sales leadership is no longer just about revenue – it’s about driving strategic, customer-focused outcomes across the business. That’s according to Paul Connolly, Sales Director at Lincoln Sentry, a division of the Dulux Group.

With a career spanning the UK, Ireland, New Zealand, and Australia, Paul shares his journey from supermarket management to leading high-performing sales teams in complex, multi-channel environments.

Paul unpacks the evolution of sales leadership, the importance of data-driven decision-making, and how measuring profitability – rather than just revenue – can transform commercial strategy. Paul also delves into cost-to-serve analysis, CRM effectiveness, and how coaching conversations and accountability frameworks drive performance.

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The Next Level Sales Impact Online Program

The Sales Revolution Book

The Sales Doctor

Ep51 The mindset & methods of high-performing salespeople

Great salespeople create value, build strong customer relationships, and continually refine their approach to stay ahead in a competitive market. That’s according to Ian Selbie. And he would know! He’s an internationally renowned sales expert and has trained more than 17,000 sales professionals worldwide. A former top global salesperson at Apple, Ian shares insights from his time with Steve Jobs, the methodology that helped him secure high-value enterprise deals, and the key traits of top-performing salespeople.

Ian discusses his book, If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? – a title that says it all. He says top sales professionals stay adaptable, continuously learning and refining their approach. A strong company, Ian insists, fosters better sales outcomes by prioritising people over spreadsheets.

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The Next Level Sales Impact Online Program

The Sales Revolution Book

The Sales Doctor

Ep50 The four key ingredients to make customers want to buy

In this milestone 50th episode, Ingrid explores a fundamental shift in the sales processes moving from pushing a sale to creating an environment where customers naturally want to buy.

She breaks down four essential elements that help sales professionals shift from hard-selling to guiding the customer’s decision-making process.

Drawing from real-world experience, Ingrid shares key insights from a competitive enterprise-level proposal, highlighting why the most effective sales strategies are built on trust, impact, and facilitation.

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The Next Level Sales Impact Online Program

The Sales Revolution Book

The Sales Doctor

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