The Sales Revolution Podcast

Ep50 The four key ingredients to make customers want to buy

In this milestone 50th episode, Ingrid explores a fundamental shift in the sales processes moving from pushing a sale to creating an environment where customers naturally want to buy.

She breaks down four essential elements that help sales professionals shift from hard-selling to guiding the customer’s decision-making process.

Drawing from real-world experience, Ingrid shares key insights from a competitive enterprise-level proposal, highlighting why the most effective sales strategies are built on trust, impact, and facilitation.

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Ep49 Why sales training alone isn’t enough

Sales training is often seen as the ultimate solution for improving sales performance – but is it really? Ingrid explores why training alone won’t deliver lasting results without the right foundation. From business context to leadership effectiveness, internal processes, and customer experience, she breaks down the key elements that determine whether sales training will have a meaningful impact. She says that sustainable sales growth requires a holistic approach beyond just skills-based training sessions.

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Ep48 The Power of Incentives to Drive Business Growth

Incentives drive action. But what makes an incentive truly irresistible?

Today, we’re diving into the world of incentive strategy with a powerhouse in the field – Mercedes Ibbett, Managing Director and Owner of EVT Incentive Marketing.

With 23 years of experience, she’s been shaping the way businesses motivate and reward their top performers.

This year, EVT celebrates an incredible 40 years of success, proving that the right incentives don’t just boost sales—they transform businesses.

But Mercedes’ story goes beyond the boardroom. Growing up in a trailblazing family business, she witnessed firsthand what it takes to lead, innovate, and thrive.

We explore not just the power of incentives but the journey of a woman who’s redefining leadership in Australia’s incentive industry.

EVT Incentive Marketing

https://www.evtmarketing.com/

Mercedes Ibbett LinkedIn

https://www.linkedin.com/in/mercedesibbett/

FROM THE SALES DOCTOR

Ep47 Unlocking the hidden value in your business

While chasing more revenue seems like the obvious way to boost profits, the real game-changer is optimising the entire business equation. Ingrid offers practical ways to maximise profitability, from quick wins like tapping into customer service insights and strengthening existing accounts to smarter pricing strategies and cost-saving tactics. She says there a way to reduce costs without sacrificing growth by shortening sales cycles, addressing inefficiencies, and tracking business impact.

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