If you are looking to foster growth and innovation – and these days, who isn’t? – an important key is to align your organisation’s culture and creativity. So says Julian Canny, social entrepreneur, comedian (yes, that’s right!) and CEO & Co-Founder of Euphorium, a community of innovators.

Julian says storytelling is important for enabling people share experiences and identify important historical moments. Four key narratives drive organisations: what motivates, inspires, evolves, and guides them. Shifting mindsets is crucial for sustainable change, ensuring new ideas align with new ways of thinking and make old problems irrelevant. Intentionality, he says, is required to make these shifts effective.

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The modern workplace faces a host of challenges, including compressed roles, remote work, and insufficient induction processes, which hinder trust and engagement. It’s important, therefore, for leaders to foster connections, offering structured career pathways, and tailoring development to individual goals. 

Trudy MacDonald – Founder and Managing Director of human resource consultancy TalentCode HR – returns to The Sales Revolution to share her thoughts on how leaders can enhance employee engagement for retention and overall workplace culture. 

She encourages managers to own their team’s growth, using practical tools like development plans and the 70-20-10 learning framework. She advocates for cross-generational collaboration, mentoring, and fostering intrapreneurship to energise teams and leverage diverse strengths. By focusing on connection and individual growth, she says, organisations can improve motivation, retention, and overall success. 

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Episode 2 of The Sales Revolution with Trudy MacDonald, ‘Balancing empathy and accountability’: 

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TalentCode HR YouTube channel 

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Sales leadership is about more than driving results through your team – it’s about serving multiple customer groups. Beyond your direct team and their pipeline performance, your “customers” also include the company, directors, and other internal leaders. Each requires you to deliver measurable value, whether through coaching, proactive issue resolution, or fostering cross-departmental collaboration.

In-field coaching is vital, as it sharpens your ability to coach effectively. Additionally, engaging with top-tier customers personally can reinforce relationships and create new opportunities. By redefining service to stakeholders and modelling excellence, you can inspire cultural transformation, making 2025 your most impactful year yet as a sales leader.

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Gerard Higgins is the managing director of Higgins Coatings, Australia’s largest painting contractor, leading the company to success with 27 branches and 1500 painters nationwide. Having worked in every aspect of the business, from mixing paint to overseeing operations, Gerard has built a legacy centred on family values, balancing his professional achievements with a deep commitment to his wife, children, and grandchildren, and his passion for golf, red wine, and the peninsula lifestyle.

Gerard reflects on involving multiple generations in the business and the challenges of family dynamics. He shares insights from his Harvard experience and the importance of peer groups for growth. He stresses the need for open communication and understanding personal challenges affecting work.

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The Sales Doctor
https://thesalesdr.com.au/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/