The Sales Revolution Podcast

Ep48 The Power of Incentives to Drive Business Growth

Incentives drive action. But what makes an incentive truly irresistible?

Today, we’re diving into the world of incentive strategy with a powerhouse in the field – Mercedes Ibbett, Managing Director and Owner of EVT Incentive Marketing.

With 23 years of experience, she’s been shaping the way businesses motivate and reward their top performers.

This year, EVT celebrates an incredible 40 years of success, proving that the right incentives don’t just boost sales—they transform businesses.

But Mercedes’ story goes beyond the boardroom. Growing up in a trailblazing family business, she witnessed firsthand what it takes to lead, innovate, and thrive.

We explore not just the power of incentives but the journey of a woman who’s redefining leadership in Australia’s incentive industry.

EVT Incentive Marketing

https://www.evtmarketing.com/

Mercedes Ibbett LinkedIn

https://www.linkedin.com/in/mercedesibbett/

FROM THE SALES DOCTOR

Ep47 Unlocking the hidden value in your business

While chasing more revenue seems like the obvious way to boost profits, the real game-changer is optimising the entire business equation. Ingrid offers practical ways to maximise profitability, from quick wins like tapping into customer service insights and strengthening existing accounts to smarter pricing strategies and cost-saving tactics. She says there a way to reduce costs without sacrificing growth by shortening sales cycles, addressing inefficiencies, and tracking business impact.

MORE INFORMATION

Euphorium
Town Team Movement

Ep46 When stories and strategy shake hands – Julian Canny

If you are looking to foster growth and innovation – and these days, who isn’t? – an important key is to align your organisation’s culture and creativity. So says Julian Canny, social entrepreneur, comedian (yes, that’s right!) and CEO & Co-Founder of Euphorium, a community of innovators.

Julian says storytelling is important for enabling people share experiences and identify important historical moments. Four key narratives drive organisations: what motivates, inspires, evolves, and guides them. Shifting mindsets is crucial for sustainable change, ensuring new ideas align with new ways of thinking and make old problems irrelevant. Intentionality, he says, is required to make these shifts effective.

MORE INFORMATION

Episode 2 of The Sales Revolution with Trudy MacDonald, ‘Balancing empathy and accountability’:

Ep45 Building stronger teams in a hybrid world – Trudy MacDonald

The modern workplace faces a host of challenges, including compressed roles, remote work, and insufficient induction processes, which hinder trust and engagement. It’s important, therefore, for leaders to foster connections, offering structured career pathways, and tailoring development to individual goals.

Trudy MacDonald – Founder and Managing Director of human resource consultancy TalentCode HR – returns to The Sales Revolution to share her thoughts on how leaders can enhance employee engagement for retention and overall workplace culture.

She encourages managers to own their team’s growth, using practical tools like development plans and the 70-20-10 learning framework. She advocates for cross-generational collaboration, mentoring, and fostering intrapreneurship to energise teams and leverage diverse strengths. By focusing on connection and individual growth, she says, organisations can improve motivation, retention, and overall success.

MORE INFORMATION 

TalentCode HR 

Trudy MacDonald LinkedIn

Trudy MacDonald Instagram

TalentCode HR YouTube channel